SEO audit
A full technical and strategic analysis with the findings ordered by real impact. And if you want, I implement them myself.
Custom quote
Security and maintenance
SEO error and traffic drop recovery
Your traffic has fallen off a cliff after a Google update, a migration, a redesign or the site someone built you with a digital grant. I diagnose exactly what happened and fix it. No generic diagnoses and no promises of magic recoveries.
- With data
- The date and the cause get pinned down
- Honest
- If there is no fix, I tell you
- And executed
- The diagnosis does not stay on paper
First, what happened
Almost every drop has a date, and the date tells you nearly everything
A traffic drop has few possible causes, and they are fairly easy to tell apart if you look at the right data: an algorithm update, a change of your own that broke something, a technical crawling problem, a manual action, or simply demand in your sector falling.
The first step is pinning down the exact date and cross-referencing it with what happened that day, inside and outside. That alone rules out half the hypotheses, and avoids spending three months optimising the wrong thing.
What gets checked
The causes, in the order worth ruling out
- Your own changes: deploys, redesigns, migrations, new plugins, server changes
- Crawling and indexing: what stopped being indexed and since when
- Algorithm updates matching the date, and which kinds of pages they hit
- Manual actions and security issues in Search Console
- Lost inbound links and changes among competitors
- Sector demand: sometimes it is not you that dropped, it is the searches
Expectations
What I am not going to tell you
I am not going to guarantee you get the positions back. Some drops reverse within weeks because the cause was one specific technical error, and others — especially after a change in what the algorithm rewards — are a rebuild, not a recovery.
What I do give you is a diagnosis with the data in front of us and an honest opinion on how much real room there is, before you spend money.
How it works
How it gets resolved
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Pin down the drop
Exact date, which pages, which queries and which countries. A site-wide drop and a drop on one template do not have the same cause.
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Cross-reference facts
What was deployed, what changed on the server and what happened at the search engine that week.
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Diagnosis and headroom
What happened, what can be fixed and what cannot, with an honest estimate of what is recoverable.
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Correction
Implementing the fixes and following up to see whether the curve responds.
FAQ
What people ask before hiring
How long until you tell me what happened?
The initial diagnosis is usually a few days, because pinning down the date and cross-referencing it with events is fast once there is access to the data. What takes time is the fix.
What if the cause is a manual action?
It is identified in Search Console, whatever triggered it gets fixed, and a review is requested. It is a known path, although Google sets the timeline.
Do you work with sites built under digital grant schemes?
Yes, and they are a frequent case. They tend to arrive with fairly repetitive architecture and performance problems, which has the advantage that you already know where to look.
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Domain change, CMS change, technology change or URL restructure, with technical oversight at every stage. It is where the most rankings get lost through carelessness.
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An online session to solve a specific problem, sanity-check a technical decision or unblock a project. Strictly confidential.
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Next step
Shall we talk about
your project?
Tell me what is going on and I will be straight with you about whether this service is what you need or whether something else fits better.