Web development
Sites built from scratch with SEO in from day one: architecture designed to rank, clean code and performance by default.
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Technical projects
Custom plugins and software
When off-the-shelf tools do not cover what you need, it gets written. WordPress plugins, internal tools, automations and whatever software your way of working calls for.
- Your workflow
- The tool adapts to you
- Your code
- Delivered with documentation
- I do it already
- The tools in /resources/ are mine
When it makes sense
When you have spent months doing by hand something that repeats
The typical case: someone on the team spends half a day a week cross-referencing two exports in a spreadsheet. That is a two-day program that pays for itself in a month.
The second typical case: the market tool does 80% of what you need and the missing 20% is exactly the part you care about. There you build the 20%, you do not change tool.
What has been built this way
Real examples
The free SEO tools on this site are built exactly like that: because I needed something that did not exist, or existed badly. They serve as a sample of what can be put together.
- WordPress plugins for needs no repository plugin covers
- Internal analysis tools over your own data: logs, crawls, exports
- Automations connecting systems that do not talk to each other
- Checkers and validators, so reviews do not get repeated by hand
How it works
How it is approached
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What problem it solves
First of all, what it is for. Plenty of tool requests are better solved by changing a process, and if that is the case I will say so.
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Minimum useful scope
We define the smallest version that is already good for something, and build that first.
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Build and testing
Built against your real data, not laboratory cases.
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Delivery and docs
Code, instructions and what is needed to maintain it without me.
FAQ
What people ask before hiring
Who owns the code?
You do. It is delivered with documentation and with no strings attached.
Do you maintain it afterwards?
If you want me to, yes; and if not, the code is documented so whoever you choose can maintain it.
Which languages do you work in?
Mainly PHP and JavaScript, which is what the WordPress ecosystem calls for, plus whatever is needed for automation and data processing.
You might also need
Related services
SEO implementation
I turn any SEO recommendation into code: structured data, performance, measurement, technical fixes. Whether they come from me or from another consultant.
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Website monitoring and management protocols
Monitoring, alerts and staging environments so the site your clients see does not break without anyone noticing.
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Next step
Shall we talk about
your project?
Tell me what is going on and I will be straight with you about whether this service is what you need or whether something else fits better.